Experience

Volunteer Experiences and Employment History

Brand Marketing Analyst | Disney Streaming | October 2021 – present | Remote TFN

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  • Work “hands-on-keyboard” to implement and manage programmatic media buys that support upcoming Disney+ titles, as well as the Disney+ brand and bundle.
  • Assists in executing, optimizing, and reporting to meet or exceed awareness goals.
  • Regularly review and optimize campaign performance, seeking opportunities to understand value provided by DSP platforms and varying campaign strategies.

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Lead Digital Performance Specialist | Gray Television, Inc. | October 2020 – present | Charlotte, NC
  • Leads and trains team members; Aids in deepening their understanding of digital marketing, paid traffic, and digital advertising platforms.
  • Manages A-Level digital advertising accounts.
  • Responsible for aggregating, analyzing and providing insights that help monitor, optimize and deliver data-driven recommendations across a variety of platforms..
Digital Performance Specialist | Gray Television, Inc. | December 2019 – September 2020 | Charlotte, NC
  • Worked with the digital ad performance team to develop and manage effective digital ad campaigns.
  • Trafficked all Social (FB/IG), Programmatic Audience Targeting (Display/Video), Email, Search Engine Marketing (SEM), Paid YouTube, and Over-the-Top (OTT) digital advertising campaigns.
  • Monitored the scheduling, pacing, and implementation of all advertising campaigns to ensure timely, accurate implementation, and full delivery.

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Customer Experience Representative | ELOQUII |  – August 2019 | Columbus, Ohio
  • Captured consumer need and converted it into useful feedback for merchandising, development, and production teams.
  • Supported the achievement of team KPI metrics by managing personal efficiency.
  • Consistently maintained a satisfaction rating of >96% in chat, email, and phone channels.
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Social Media Marketing Manager | PEACHCenter Ministries of Gaffney, SC  | Jan.  –  
  • Managed social media accounts and ad campaigns.
  • Created graphics, marketing materials, and social content for posting.
  • Developed a social media strategy to increase the followability of company’s accounts.
  • Increased social media following, engagement and clicks by an average of 200% over the span of 1 year.
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Business Owner | Chic is She |  –| Shelby, North Carolina
  • Experienced in management, execution and continuous improvement of strategic e-commerce marketing initiatives that drive products to success.
  • Significant exposure to direct marketing, digital/social media marketing, email automation and ESP providers.
  • Reviewed website analytics, monitoring online traffic and conversions. Grew and maintained an overall engagement rate of 15%.
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Media, Marketing, and Communication Scholars Program | The Ohio State University

The Ohio State Scholars Program offers students the opportunity to not only learn, but also live and interact with other students who share similar interests. Media, Marketing, & Communication (MMC) engages students with a wide range of learning experiences using digital media and technology to explore leadership and professional development. Students are responsible for engaging in hands-on experiences with various digital media, equipment and software applications. MMC gives students the chance to connect with a network of faculty, staff and other students with similar interests.

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Retail Sales Associate | Dressbarn | May 2015 — August 2015 | Gaffney, South Carolina
  • Maintained a constant presence on the sales floor to effectively address customer needs.
  • Initiated conversation with customers to determine buying preferences.
  • Worked as a team to achieve high-volume sales and merchandising goals.
Project Management + Event Coordination | Shady Grove Baptist Church | March 2011 — 2015
  • Volunteered marketing, graphic design, and communication skills for a large community event.
  • Designed marketing materials for digital media campaigns and physical flyers/mailers.
  • Boosted social media awareness on social media to help increase donations.
Correspondence & Multimedia | Shady Grove Baptist Church | March 2009 — 2015
  • Developed and distributed newsletters regarding fundraising campaigns and upcoming event announcements.
  • Managed and maintained all print and electronic correspondence between the Pastor’s desk, the congregation, and the community–including annual reports, brochures, outreach materials, and flyers.
  • Maintained consistency in the organization’s messaging and design aesthetics.

Honors and Leadership Positions

Deans List AU ’17

Deans List SP ’18

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